— Branding for Palito, a Brussels based handmade furniture shop.

Palito is a sustainable company that builds wooden furniture out of recovered bamboo chopsticks.
The brand identity proposal is based on feelings of simplicity and elegance. The tone of voice created to valorise the brand is poetic and alternative.

“Shine sustainable; Handmade is different; Resurrected chopsticks; Find your own Calcutta; Le précepte du Colibri; Meditate; Drop your ego; Nothing is permanent; Be Free; Palito is different, etc.”

The system grid is modular and allows to create minimalistic and flexible layouts. The line, appearing in some of the communication medium, is a conceptual reinterpretation of a chopstick.

YEAR 2018

Félix Chanteloup — Montpellier, France